Seek the Good

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Seek the Good Saturday

To Seek the Good is to participate in Milwaukee's resurgence as a city.

One way we do this as a company is by shining a spotlight on and supporting local non profits. Seek the Good Saturday is a monthly Saturday morning service project that our team organizes and invites the public to participate in. Afterwards all volunteers of legal age are invited to the brewery to celebrate good work over a complimentary beer. Participate in making Milwaukee a Good City. Seek the Good with us!

Habitat For Humanity


We were back at it again with Habitat For Humanity! This week we put siding on houses.

Habitat For Humanity


Thank you to our awesome volunteers who committed their time to join us, and shout out to Habitat For Humanity and all of the amazing work they do!



Habitat For Humanity


We spent our first Seek the Good Saturday of 2022 with our friends at Habitat for Humanity!


The Next Door Foundation


We spent our first Seek the Good Saturday of 2020 with our friends at the Next Door Foundation! Our volunteer group had the pleasure of cleaning, repairing, and sorting donated children's books so they could be enjoyed by another child in need.

Post-volunteering, we brought our wonderful volunteers back to our Century City warehouse for a beer and a tour of the space!

Waukesha County Land Conservancy


Our October Seek the Good Saturday service project with the Waukesha County Land Conservancy took place at the Weiland Preserve in Menomonee Falls and was one of our favorite volunteer days of the year! We showed up ready to pull invasive plants and instead ended up cutting down buckthorn – which was way more intense than we had expected! Our group collectively chopped down several large buckthorn trees and created a beautiful clearing on the preserve. It was so rewarding!

The removal of buckthorn helps allow wetland species like salamanders, turtles, and frogs call that area home. Afterwards, we took our group to Mr. Brews Taphouse for a complimentary round of Good City brews!

Volunteers from Good City and the Waukesha County Land Conservancy cutting down buckthorn

Joe's Run, Walk, and Roll with Broadscope Disability Services


For our September Seek the Good Saturday, we volunteered at Joe's Run, Walk, and Roll, Greater Milwaukee's original fully-accessible 1, 3, and 5K put on by Broadscope Disability Services. We spent our day motivating participants during the marathon, helping some walk or roll along the path, and playing games with friends and families. Post-volunteering, we popped over to Cafe Bavaria to enjoy some Good City Pilsners on the patio. Thanks for welcoming us, Broadscope! We can't wait to help out again next year!

Learn more about Broadscope Disability Services here.

River Revitalization Foundation


We were honored to be back at the RRF for another round of Seek the Good Saturday's, almost exactly 1 year later (we didn't even plan it!). This time around they switched things up on us and taught us how to plant native species. After planting ALL the beautiful plants they had brought out for the day, we enjoyed a nice hike back to RRF with our team leader Vince who talked about the history of the land, how the RRF has gotten involved, and taught us many interesting facts about several plants down by the river.

Post volunteering, we sat around a large conference table and enjoyed a fresh can of Spare Time DDH Hazy IPA while discussing many different topics. We then headed over to Stubby's for another cold Good City brew -- that's right, a double beer Seek the Good Saturday! As always, thank you to all the amazing volunteers who spent their Spare Time helping us Seek the Good. Cheers!

Volunteers outside of the River Revitalization Foundation River Revitalization Foundation Volunteers walk down by the Milwaukee River Planting native species with the River Revitalization Foundation Canoes at the River Revitalization Foundation  

Learn more about the River Revitalization Foundation here.

Schlitz Audubon Nature Center


Our June Seek the Good Saturday was full of beautiful hikes and great views of Lake Michigan at the Schlitz Audubon Nature Center where we helped pull invasive Dames Rocket. Our very own Kyle Stephens was the winner of the Root Rodeo!

 Kyle holding the Root Rodeo trophy  View of Lake Michigan from the Nature Center Little helper hands our team leader a large weed 

Learn more about the Schlitz Audubon Nature Center here.

Urban Ecology Center


For the month of May we were excited to be invited back to work with the Urban Ecology center for a second time! Our group was hard at work at the Riverside Park location pulling invasive Garlic Mustard.

This volunteer opportunity was great practice for June's Seek the Good Saturday with the Schlitz Audubon Nature Center where volunteers will be competing in the Root Rodeo, a friendly competition where an award is given to the individual who pulls the longest Garlic Mustard root!

Good City volunteers in front of the stone arch at the Urban Ecology Center at Riverside Park

Learn more about the Urban Ecology Center here.

Victory Garden Initiative


For the month of April, we had another first time partner for Seek the Good Saturday! We had a great time volunteering with the Victory Garden Initiative at their urban farm in Harambee. The weather was perfect and the group was motivated and ready to work!

We spent two hours prepping raised beds for the Summer AgriCorps Youth and the Community Gardners. We pulled weeds, moved fresh soil, and relocated some large raised beds. It was a great way to get outside, meet new people, and most importantly, Seek the Good!

Good City volunteers pose in front of raised beds at the Victory Garden Initiative's urban farm in Harambee.

Learn more about the Victory Garden Initiative here.

Milwaukee Rescue Mission


Our first time volunteering with the Milwaukee Rescue Mission was a success! Our group of volunteers cleaned blinds, washed windows, picked up trash in the courtyard and swept stairwells, all to help improve the quality of stay for the Mission's homeless guests.

Did you know that the Milwaukee Rescue Mission opened its doors in 1893, making it the oldest running homeless shelter in the state of Wisconsin? Check out their website to see how their programs have evolved since then!

Good City volunteers outside of the Milwaukee Rescue Mission

Learn more about the Milwaukee Rescue Mission here.

Next Door Foundation


To kick off our first Seek the Good Saturday of 2019, we partnered with the Next Door Foundation to help sort, clean, label and repair books received through donations.

Next Door is committed to helping provide young, central city children with the educational resources they need to succeed. We were excited to volunteer with the organization again and help them celebrate their 50th anniversary. Congratulations, Next Door!

Learn more about the Next Door Foundation here.

Kompost Kids


In preparation for winter, our group of volunteers helped the Kompost Kids screen wood chips and other debris out of finished compost. This volunteer project provided us with valuable knowledge the we were able to take back to Good City as we began our own composting efforts in the taproom!

Learn more about Kompost Kids here.

River Revitalization Foundation


On a hot and humid August morning, a group of volunteers assisted RRF in its efforts to protect urban waterways by pulling invasive species.  Afterwards a cold (and well deserved) beer never tasted so good!

Learn more about the River Revitalization Foundation here.

Schlitz Audubon Nature Center


20 volunteers got after it helping the Audubon Nature Center hand pull Garlic Mustard, an invasive plant that outcompetes native plants for resources.  After a couple hours of hard work, volunteers returned to Good City for a celebratory beer. Take that Garlic Mustard!

Learn more about the Schlitz Audubon Nature Center here.

Riverwest Food Pantry Urban Farm


Our group of 15 braved the wet and cold to volunteer at an urban farm helping prepared gardens that will supply produce for families in need.

Learn more about the Riverwest Food Pantry here.

Next Door Foundation


The Next Door Foundation is local agency working to improve child literacy in Milwaukee. Our group of 20 volunteers helped clean and repair donated books used to build home libraries.

Learn more about the Next Door Foundation here.

Second Harvest 


Our team of 20 volunteered Madison's Second Harvest helping to pack food for distribution to families in need. We celebrated afterwards with a tap takeover hosted by our friends at Madison Tap!

Learn more about Second Harvest here.

Urban Ecology Center


Our team volunteered with Urban Ecology Center's prairie restoration project at its Washington Park location.

Learn more about the Urban Ecology Center here.

River Revitalization Foundation


Our team of 20 volunteered with River Revitalization Foundation to help protect urban waterways through the removal of invasive species.

Learn more about the River Revitalization Foundation here.

United Way


Our team of 20 volunteered with United Way helping to pack nutritional snack bags for Milwaukee youth.

Learn more about United Way here.

River Revitalization Foundation


Our team of 20 volunteered with River Revitalization Foundation to help protect urban waterways through the removal of invasive species.

Learn more about the River Revitalization Foundation here.

Riverwest Food Pantry


Our team of 20 volunteered with Riverwest Food Pantry's Food Distribution Program.

Learn more about the Riverwest Food Pantry here.