Our Story

Life with a Key

The Good City story is rooted in lasting friendships, a love of great beer, taking risks, and a commitment to seeking the good.

Founders Dan and David had become close friends during David’s final year in grad school, sharing a love for craft beer and the untapped potential of Milwaukee. Dan came over one fateful summer evening in 2009 with a challenge: let’s commit to Milwaukee. David – having just finished grad school with a wife and newborn and job prospects elsewhere - scrapped the search for a perfect career and committed to putting down roots.

Over the next 6 years Dan and David followed through on their commitments to each other and their city. After several beer trips to similar size cities, Dan and David couldn't shake the itch to build something that contributed to Milwaukee's rich beer heritage. In late 2015 the founders knew it was time to stop talking and actually start taking a risk on opening a business together that showcased Milwaukee. And so Good City was born in June of 2016.

  

Since that time Good City has continued to expand. Even with additional locations, each new chapter of the Good City story is rooted in lasting friendships, a love of great beer, taking risks, and a commitment to seeking the good of the communities we call home.