Life with a Key
Good City Brewing is about passion for craft beer, lasting friendships and a commitment to
seeking the good.
Every startup has a story. The Good City story is about a love for excellent beer and the city of Milwaukee that began back in 2008. Andy left Goose Island Brewing in Chicago to move to Milwaukee and work for Lakefront Brewery as plant manager and Dan and David had become close friends during David’s final year in grad school, sharing a love for craft beer and the untapped potential of Milwaukee.
We hit it off over a desire to see Milwaukee grow as craft beer city.
Dan came over one fateful summer evening in 2009 with a challenge: let’s commit to Milwaukee. David – having just finished grad school with a wife and newborn and job prospects elsewhere - scrapped the search for a perfect career and committed to putting down roots.
Over the next 6 years Andy participated in Lakefront's strong growth; Dan and David followed through on their commitment to put down roots by buying homes in the city and starting their own businesses focused on servicing the craft beer space.
The 3 founders connected in Portland, Oregon of all places during the 2015 Craft Brewers Conference. While hanging out at a newly opened brewery, Dan, Andy and David immediately hit it off over a shared entrepreneurial itch and desire to see Milwaukee grow as craft beer city. After sketching out a preliminary business plan and brewing several batches of the IPA recipe, the founders knew it was time to stop talking and actually start taking a risk on opening a business together that showcases Milwaukee. And so Good City was born.
Good City Brewing is therefore the next chapter of lasting friendships, a love of great beer, taking risks, and a commitment to seeking the good of Milwaukee.