Seek the Good

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Drink for Good

To Seek the Good is to participate in Milwaukee's resurgence as a city.

One way we do this as a company is by supporting local nonprofits through our Drink for Good program. Drink for Good is a taproom program that shines a spotlight on a nonprofit for one month. Every Thursday during that month, $1 of beer sales from 6pm to close at our East Side taproom is donated to our featured nonprofit partner. For the month of February, we are proud to help support the Adelaide Koala Rescue and their mission to help save koalas displaced by the Australian bushfires. Learn more here:

Adelaide Koala Rescue

February 2020

This Drink for Good hit close to home for us. We called for support for our Executive Chef Guy Davies' native Australia, a country that was devastated by bushfires. It is estimated that around 1.25 billion native animals had died from the bushfires in Australia when we first began this Drink for Good month, with as many as 8,400 of those being koalas.

The Adelaide Koala Rescue, a nonprofit located in Guy's hometown of Adelaide, seeks to protect koalas that were displaced by the Australian bushfires. Hand picked by Guy Davies, we donated 10% of our Pizza for Good sales and $1 from all beer sales every Thursday from 6pm-close to AKR to help support their mission and help bring some much needed relief to the Australian bushfire crisis.

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Milwaukee Ballet

January 2020

We kicked off our 2020 Drink for Good program supporting the Milwaukee Ballet. The Milwaukee Ballet's mission is to create a rich and diverse community through its inspiring dance performances, education, and community engagement. Throughout the month, guests could enter a raffle to win a pair of tickets to Ballet Russe Reimagined.

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December | Milwaukee Preservation Alliance

December 2019

In December we welcomed our friends from the Milwaukee Preservation Alliance to our Drink for Good program! The Milwaukee Preservation Alliance is a non-profit organization devoted to promoting stewardship and awareness of the historic, cultural, and economic value of Milwaukee’s built heritage. MPA aims to strengthen Milwaukee’s neighborhoods by advocating for and promoting their unique cultural spaces and architectural assets in order to foster a strong and vibrant community as well as demonstrating the link between historic preservation and viable economic development.

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November | Prevent Blindness Wisconsin

November 2019

For the month of November, we were excited to partner with Prevent Blindness WI to help support their mission of improving the lives of children, adults and families through early detection of eye conditions to prevent blindness and preserve sight. 

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September | Milwaukee Film

September 2019

As we gear up for the Milwaukee Film Festival, one of our favorite times of the year, we thought it was only appropriate to feature our good friends, Milwaukee Film, as our September Drink for Good partner. Milwaukee Film is a nonprofit arts organization dedicated to building a robust, community-based film culture in the Greater Milwaukee Area. They seek to support and foster local filmmakers, the local filmmaking industry, and a vibrant community of film fans, audiences, and patrons.

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August | Revitalize Milwaukee

August 2019

In August we partnered with Revitalize Milwaukee. Revitalize Milwaukee helps transform communities by providing free, critical repairs and comprehensive services to low-income veterans, seniors, and people with disabilities. They've performed 14,100+ repairs and changed 4,500+ lives over the past 19 years.

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July | Schlitz Audubon Nature Center

July 2019

Following a spectacular Seek the Good Saturday, we partnered with the Schlitz Audubon Nature Center for the month of July to help support their mission to conserve our land’s diverse habitats on Lake Michigan and provide meaningful experiences and environmental education for all.

Did you know that the Schlitz Audubon Nature Center was once a farm for the Schlitz Brewery draft horses? With 6 miles of trails on 185 acres of forests, wetlands, restored prairies, ravines, bluffs, and the Lake Michigan shoreline, the center offers great recreational and volunteer opportunities for all.

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June | The Park People

June 2019

For the month of June, we partnered with the The Park People to help support their mission of ensuring a truly vibrant, viable system of parks that will offer quality recreational experiences for all citizens. Every Thursday they had guest bartenders a and an information table set up in the taproom full of free swag! It was a great way to engage customers and inform them about the Drink for Good program and the Park People's mission, upcoming events, and ways to get involved.

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May | The  Greater Milwaukee National Association of Hispanic Nurses

May 2019

For the month of May, Good City Brewing partnered with the GMNAHN to help support their mission of impacting community health and wellness.

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April | The Parenting Network

April 2019

For the month of April, Good City Brewing partnered with the The Parenting Network to help support their mission of strengthening parenting and preventing child abuse. They had a member of their staff at our East Side location every Thursday evening to share more about the organization and encourage customers to Drink for Good!

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March | Milwaukee Riverkeeper

March 2019

For the month of March, Good City Brewing partnered with the Milwaukee Riverkeeper to help support their mission of achieving swimmable, fishable and drinkable rivers.

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A clean river is a fun river

Stork's Nest at Ascension St. Joseph Hospital


Good City owners tended bar in the taproom with all tips donated towards the Stork's Nest at Ascension St. Joseph, a program that provides education courses, car seats, infant clothing, diapers and more to young moms in need in our community.

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Autism Speaks


Good City owners tended bar in Good City Hall with all tips donated towards Autism Speaks efforts to raise awareness about autism.

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Movember Foundation


Good City owners tended bar with tips donated to Movember Foundation's efforts to support men's health.

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Sonoma Pride


Dan, Andy and David tended bar with all tips donated towards California wildfire relief efforts facilitated by King Ridge Foundation. The event coincided with the taproom launch of Sonoma Pride, a nationwide Pale Ale collaboration spearheaded by Russian River. Proceeds of taproom sales were also donated to King Ridge Foundation.

Wisconsin Bike Fed


Good City owners tended bar on the roof with all tips donated to WI Bike Fed's efforts to promote more bike friendly communities.

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Feeding America Eastern Wisconsin


Good City owners tended bar with all tips donated towards Feeding America's efforts to fight hunger.

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