Seek the Good

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Seek the Good

We set out to build a brewery around the motto "Seek the Good." We asked ourselves, "what would it look like to run a business as if we'd been given a key to the city?" We decided this means three values as a brewery: (1) pursuing excellence, (2) prioritizing relationships, and (3) engaging our local place.

Our Story

Every startup has a story. The Good City story is about a love for excellent beer and a commitment to the city of Milwaukee that began back in 2008.

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Seek the Good Saturday

Seek the Good Saturday is a monthly Saturday morning service project that our team organizes and invites the public to participate in.

Seek the Good Saturday

Drink for Good

Drink for Good is a taproom program that shines a spotlight on a non profit for one month. Every Thursday for the month, $1 of beer sales from The Goods list (Risk, Motto, Detail, Good City Pils, and Reward) is donated to the non profit.

Drink for Good

The Podcast

Seek the Good Podcast tells the stories of risk takers and others who inspire us to live out these values and who are actively making Milwaukee a Good City.

Listen to the Latest